These days, watching a movie is a part of the cultural life of people. People usually watch a movie against the past. As the movie is popular, movie market is growing too. But of course not all the movie goes a commercial success. While some movies are a box-office hit, other movies fail to become well known. I think there are various conditions that film makers should consider if they want to make their movie success : importance of topic, marketing and timing.
First, the importance of movie's topic is main factor in success. Box-office movie's topics are classified into two part : popular and creative. Popular topic like family and love story might be great because people feel familiar with common life story topics. On the other hand, creative topic can useful to call to attention and curiosity. Also, such as 'Harry Potter series' and 'Pirates Of The Caribbean series', original topic can impress to people intensely.
Another condition of box-office hit movies is marketing. Of course movie itself's quality is primary factor, but now a days marketing is as important as content. Not to mention how to make trailer, where to advertise and when to, Internet marketing is the most significant point in modern society. Because almost the young people use smartphone and they usually access the advertisement through SNS and online marketing needs relatively less money then TV marketing, flim makers should use social media.
Lastly, the timing is also important to be the box-office hit. In Korea, New-Year's or the Chuseok holidays and christmas day are typical examples. Almost movies that open that times are a box-office hit such as 'Miracle in Cell No.7 (2012)' and 'A Violent Prosecutor, 2015)'. In addition, the well match between timing and topic of movie might be the chance for film makers. For example, 'ROARING CURRENTS, (2014)' has the title that the greatest number of attendances movie in korea. There are many success point of this movie, but that movie's release date was the around time of National Liberation Day. That was film maker's great choice and strategy.
To sum up, there are three things that flim makers should consider when they plan and open their movie. The primary factor of success is importance of topic. The types of topic are popular or creative. Also marketing is important to be box-office movie. These days, flim makers should use online marketing if they want strong impact of advertisement. the last condition is timing. Release timing is as important as content.
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